PRIVACY POLICY
Last Updated: April 2026
Governed by: UAE Federal Decree Law No. 45 of 2021 (Personal Data Protection Law – PDPL) and applicable GCC data protection regulations.
SWPR Live Portal ("SWPR," "we," "us," "our") is committed to safeguarding your privacy and earning your trust. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data across our live commerce platform, including our mobile app, website, and interactive livestream features.
By accessing or using our Platform, you acknowledge this Policy and, where required by applicable law, consent to processing as described herein.
1. WHO WE ARE & HOW TO CONTACT US
SWPR Live Portal is the data controller for all personal data described in this Privacy Policy.
Legal Name: SWPR Live Portal
Office Address: Unit 4106, Marsa Street, UAE
Primary Support Email: support@swpr.live
Business Inquiries: Aly@Swpr.live
Phone / WhatsApp: +971 58 566 7555
Where required by applicable UAE law, SWPR will appoint a Personal Data Protection Officer (DPO) and make their contact details available through this Policy.
2. SCOPE & LEGAL BASIS FOR PROCESSING
This Policy applies to all processing of personal data across our Platform, wherever that processing occurs.
We process personal data only where a lawful basis applies under UAE Federal Decree Law No. 45 of 2021 (PDPL). These lawful bases include:
• Consent — where you have provided explicit consent to processing
• Contractual necessity — where processing is required to fulfill an agreement with you (for example, processing your purchase or auction bid)
• Legal obligation — where we are required to process data to comply with applicable laws
• Legitimate interests — where our interests in operating a safe and functional platform are balanced against your rights
• Public interest or safety — where processing is necessary to protect public health, safety, or vital interests
3. PERSONAL DATA WE COLLECT
We collect only the minimum personal data necessary for the purposes specified in this Policy. We will indicate which fields are mandatory or optional at the point of collection.
We collect the following categories of personal data:
Identifiers: Full name, username, email address, phone number, mailing/shipping address, and social media handles.
Financial Information: Payment transaction details processed securely through third-party payment providers. SWPR does not store full card details.
Identity Verification: Government-issued ID, where required for seller verification and fraud prevention.
Device & Network Data: IP address, device identifiers, operating system, browser type, and cookie identifiers.
Platform Activity: Browsing history, search queries, auction bids, livestream interactions, chat messages, and ad interactions.
Commercial Information: Products purchased, items bid on, watchlists, and transaction history.
User-Generated Content: Reviews, comments, photos, videos, and content shared during livestreams or auctions.
Audio/Visual Data: Images, voice recordings, or video streams uploaded to or broadcast through the Platform.
Location Data: Where relevant to provide region-specific features and services. We will indicate when location data collection is optional.
4. HOW WE COLLECT PERSONAL DATA
We collect personal data through the following methods:
Direct Collection: When you register an account, list items for sale, participate in live auctions or livestreams, place bids, complete purchases, contact our support team, respond to surveys, or subscribe to notifications.
Automated Collection: Through cookies, pixel tags, server logs, and analytics tools as you navigate and interact with the Platform.
Third-Party Sources: From payment processors, logistics and shipping partners, fraud prevention providers, social media platforms (when you link your accounts), and publicly available databases, as permitted by law.
Where we collect personal data from a source other than you directly, we will provide notice to you within 30 days of collection, unless a legal exemption applies.
5. COOKIES & SIMILAR TECHNOLOGIES
We use cookies, pixels, and similar tracking technologies to analyze Platform usage, deliver personalized content, measure performance, and improve our services.
We use the following types of cookies:
• Essential cookies: Required for core Platform functionality including login sessions and security. These cannot be disabled without affecting your use of the Platform.
• Analytics & performance cookies: Help us understand how users interact with the Platform.
• Marketing & targeting cookies: Used to deliver relevant content and measure campaign effectiveness.
You may disable non-essential cookies through your browser settings or in-Platform privacy controls where available. Disabling essential cookies may limit Platform functionality.
6. SHARING & DISCLOSURE OF PERSONAL DATA
We do not sell your personal data. We disclose personal data only in accordance with applicable law and limit all disclosures to the minimum necessary for the stated purpose.
Other Platform Users: Profile information (username, seller ratings) and transaction-related details (shipping address for order fulfillment) may be shared with counterparties as required to complete transactions.
Service Providers: Payment processors, logistics partners, fraud prevention providers, analytics providers, and marketing platforms — all under contracts requiring PDPL-compliant data safeguards.
Legal & Regulatory Authorities: Where required by UAE law, court order, or to protect public health, safety, or vital interests.
Corporate Transactions: In the event of a merger, acquisition, or asset transfer, the receiving party will assume obligations consistent with this Policy and applicable data protection law.
We actively monitor the compliance of all third-party processors with whom we share data.
7. SECURITY MEASURES & DATA STORAGE
We store personal data on secure systems that may be hosted in the UAE or other countries. We implement organizational, administrative, and technical safeguards proportional to the sensitivity and volume of data processed.
Our security measures include:
• Encryption of data in transit and at rest
• Pseudonymization and anonymization where appropriate
• Strict access controls and role-based permissions
• Regular security assessments aligned with recognized cybersecurity standards
• Breach detection and incident response procedures
While we implement commercially reasonable security measures, no system is completely secure. We commit to notifying affected users and relevant authorities of any material data breach in accordance with PDPL obligations.
8. DATA RETENTION & DESTRUCTION
We retain personal data only for as long as necessary to fulfill the purpose for which it was collected and as required by applicable law, including legal, regulatory, tax, and operational obligations.
When data is no longer required:
• We will destroy or permanently delete it without undue delay, including from backups
• We will notify relevant recipients to destroy their copies, subject to their own legal obligations
• Where full destruction is not possible, we will anonymize the data so it can no longer be linked to you
9. YOUR RIGHTS
Depending on your location and applicable law, you may have the following rights regarding your personal data:
Right to Be Informed: To know the legal basis, purposes, and retention period for processing your data, prior to or at the time of collection.
Right of Access: To access the personal data we hold about you, without adversely affecting the rights of others.
Right to a Copy: To receive a clear, readable copy of your data in a commonly used electronic format.
Right to Rectification: To correct, complete, or update inaccurate or outdated personal data we hold about you.
Right to Deletion: To request deletion of your data where it is no longer necessary, or where consent is withdrawn and was the sole legal basis.
Right to Withdraw Consent: To withdraw consent at any time, without affecting the lawfulness of prior processing based on that consent.
How to Exercise Your Rights:
We will respond to your request within 30 days. Where necessary, we may extend this by an additional 30 days and will inform you of the reason for any delay. We will verify your identity before processing requests.
To exercise your rights, contact us at: support@swpr.live
10. MARKETING COMMUNICATIONS
We will only send marketing or promotional materials to your personal contact details where permitted by applicable law and with your prior consent where required.
You may opt out of marketing communications at any time through:
• The unsubscribe link in any email we send
• Contacting us directly at support@swpr.live
We do not use sensitive personal data for marketing purposes and we do not share your personal data with third parties for their own marketing without your explicit consent.
11. COMPLAINTS & SUPERVISORY CONTACTS
If you have a privacy concern or complaint, please contact us first at support@swpr.live. We will respond within the timelines required by applicable law.
If you are dissatisfied with our response, you may have the right to file a complaint with a data protection supervisory authority in your jurisdiction.
For individuals in the UAE, this may include the relevant supervisory authority under Federal Decree Law No. 45 of 2021.
12. CHANGES TO THIS POLICY
We review and update this Privacy Policy periodically to reflect changes in law, technology, or our business practices. Where changes materially affect your rights or how we process your data, we will notify you via the Platform or by email.
All updates are effective upon posting. The "Last Updated" date at the top of this page indicates when this Policy was last revised.
Contact: support@swpr.live | Aly@Swpr.live
© 2026 SWPR LIVE PORTAL LLC. All rights reserved.